Published September 18, 2026
Wellness marketing throws around "stamina," "endurance," and "vitality" as if they're the same thing. They're related, but not identical.
Generally refers to your ability to sustain effort over a period of time — physical or mental.
A closer cousin to physical fitness specifically — how long your body can sustain aerobic or muscular effort before fatigue sets in.
The broadest of the three — an overall sense of energy, drive and wellbeing that isn't tied to one specific activity.
We use "vitality" deliberately because it's the umbrella term — the daily baseline that stamina and endurance both draw from.